Archive for August, 2008

“Closing the Innovation Gap” is Silicon Valley in Innovation Trouble?

August 31st, 2008

Judy Estrin, former CTO of Cisco, is releasing a book called “closing the innovation gap” in which she suggests that overall innovation and funding for innovation is in serious trouble.  Now at first read you might think that Ms. Estrin is crazy right?  I mean there are many new companies that emerge and get funding every day in Silicon Valley.  Good point.  However, have you ever payed attention to these new companies that get funded?  Most, if not all of them, are designed to create short term wealth by trying to get sold off to lager companies.

Ms. Estrin states, “In some ways, we have the problem that it looks like innovation is flourishing, but too much of it is short-term, incremental innovation.”  I couldn’t agree more, I think companies need to start thinking of long term technology solutions and business models.  Companies like Seesmic, SocialThing, Twitter, Summize, etc. are all in the game to get acquired by larger companies.  Where is the next Apple, Microsoft, IBM, or Google.  Where is the next groundbreaking technology company that is going to make an impact nationally or globally?

The NYtimes did an excellent piece on Ms. Estrin and her new book.  This quote from the article sums it all up.

“Ms. Estrin acknowledged that innovative ideas still appear all over Silicon Valley. But, she said, the technologies at the root of new products like Apple’s iPod or the Facebook social networking service were actually developed several decades ago. If entrepreneurs do not continue to develop groundbreaking technology, she said, the valley would be in dire straits in another decade. She compared the situation to a tree that appears to be growing well, but whose roots are rotting underground.”

It’s interesting to note that Ms. Estrin does discuss this lack of innovation on a national level.  Although Silicon Valley may be doing better then other parts of the country in terms of innovation and financing, overall she does not think that the U.S. is doing that great.

I have not read the book yet but from what I hear, Ms. Estrin traces the lack of innovation to what we teach our kids in school.  There is not enough of a push towards the sciences, engineering, and mathematics departments and thus we are seeing less progress in these fields.  I agree, in fact my dad (who works for Raytheon) received a notice not too long ago saying that the engineering industry as whole is seeing less and less qualified and interested individuals.  The letter urged employees to encourage children to pursue the sciences.

Ms. Estrin’s comment about VC’s needing to take more risks also rings true.  The same companies that are seeking to make a quick buck by getting acquired are being funded by the VC’s that are also looking to make a quick buck.  It appears that VC’s want to put money into the companies that can sell for the most money and not into companies that can develop new groundbreaking technologies.  Of course, I am probably not the best person to speak on the issue of what VC’s are or aren’t putting their money in, but I can address what I observe.

What do you think about Ms. Estrin’s comments and observations?  Are we in innovationt trouble?

Thanks for reading

What do Retailers Know About Social Media?

August 30th, 2008

Retailers such as JC Penney and Victoria’s Secret are turning to social media interaction to boost back to school sales.  According to an article by Information Week:

Social networking sites, virtual worlds, social shopping sites, visual search engines, interactive video, and widgets have emerged as key marketing platforms for the 2008 back-to-school shopping season.”

It should come as no surprise that reaching out to consumers via cost effective social media channels can be a great way to increase not only sales, but overall brand awareness and visibility.  JC Penney has actually created an online game called “DorkDodge” whose premise is to avoid undesirable dates while trying to find “dreamy” dates.  During the game interaction JC Penney shows girls how to achieve a certain desirable look with various JC Penney outfits and clothing options.

Sears launched a similar campaign with actress Vanessa Hudgens from “High School Musical.”  Vanessa dresses up in various character outfits to show that Sears has a large collection of clothes that are perfect for virtually every girl.

There is still some speculation as to whether or not using social media will actually increase these back to school sales or increase overall brand awareness.  Either way we are looking at a positive result.  I think social media is actually one of the best ways to increase brand awareness AND sales.

how would you use social media to increase sales? have you seen any examples/case studies of companies actually increasing sales with social media?

New Kindle Coming Out This Year?…Keep Dreaming

August 28th, 2008

The NYtimes blog has apparently been able to confirm that Amazon will in fact NOT be releasing a new version of the Kindle this year.  The article quotes the chief spokesperson from Amazon, Craig Berman, as saying: “Don’t believe everything you read.” “There’s a lot of rumor and speculation about the Kindle. One thing I [...]

What is a Community?

August 28th, 2008

Nowadays if you ask people why they are using social media (or want to) you are more than likely to get a response that sounds like one of the following: “I want to use social media to interact with my community” “I want to build a community” “I want to get involved with my community” [...]

How Often do You Check Your Analytics?

August 27th, 2008

Using an analytics tools such as “google analytics” is a great way to understand where your visitors come from and what they do when they visit your site (among other things).  However, I’ve noticed that a lot of folks are obsessed with their analytics, they check it daily or multiple times a day…why?  Analytics is [...]

How to Pitch to Bloggers

August 26th, 2008

This morning I recevied yet another “pitch” from a company asking me to write about their new product or service.  My usual response is to either ignore the pitch or (more likely) to wish for a giant shard of bamboo to find it’s way directly through the motherboard of their computer.  I’ve decided to take [...]