In the online market space, it is important to know what your competitive landscape looks like. This is especially crucial for SEO. If you are going to target particular phrases and keywords that you want your site to show up for, you need to know who is already showing up for them and how good of a job they are doing. Let’s face it, if you are a new shoe store that only sells Nike shoes, you probably don’t have much of a shot at ranking well for the term “Nike.” That is where keyword research comes in, but that is a topic for another post. Ok, so how do we analyze your competitive landscape?
Archive for April, 2008
What are the most important factors that go into successful brand building. Actually, let me rephrase that. What is the most important factor that goes into successful brand building. Do you think it is your tag line, offerings, image, reputation, etc? Fifty years ago building a brand was much different than it is today. Fifty [...]
An impressive new visual search technology called ViPR is going to allow people with an iphone to take pictures of photos, movies, books, or cds. The photo will then be sent to a sever and information will be relayed to the user along with links to online videos and iTunes music store. Wow! All of [...]